Graphic Design Super Simple Logos
A logo is usually the first experience a customer has with a company. It is the visual representation of the company, quickly and easily recognizable. In this class, students will learn about the 7 different types of logos, how they are created and how they are used. We will look at a variety of logos from top companies and businesses and discuss their relative success. We will learn about logo design from the graphic designer’s perspective considering all of the basic ideologies of logo design from color choices, Gestalt theory, and branding considerations.
Each week, students will create a hypothetical company/organization within a themed industry. They will determine the company/organization’s primary focus and develop a meaningful logo by following the steps of the design process. Students will be expected to post their work in the classroom and participate in teacher-led feedback. Homework will include creating multiple thumbnail drawings, roughs, and a final composition in both color and black and white.
- Week 1: Food/Drink Industry
- Week 2: Video Game Industry
- Week 3: Sports Industry
- Week 4: Non-Profit Organization Industry
*** Students may create designs by hand or digitally. If they create their designs digitally they are expected to be familiar with the programs they use. I do not teach how to use digital products in this class.
This class adheres to strict homework deadlines and relies heavily on active classroom engagement. Weekly class schedule is as follows:
Day 1 – Class meets live. Class lecture, review of final comps (weeks 2-4), and discussion of upcoming homework assignments. We may have time at the end of class to begin homework so students can get assistance and inspiration as necessary.
Day 3 – Thumbnails are due to be posted in the classroom. Thumbnails should be posted prior to the time class begins for each student on Day 1. (For example, if class meets at 7 a.m. on Day 1, then homework is due to be posted in the classroom by 7 a.m. on Days 3, 5, and 7.)
Day 3-4 – All students should critique each of their classmates’ work in the classroom. Directed critiques should be posted with “@[Student’s name] -” I will be available live online on day 3 during set hours that will be posted in the classroom for any students that wish to have homework discussions. No student can move forward with their work without critiques.
Day 5 – Roughs are due to be posted in the classroom prior to the time class begins for each student on Day 1.
Day 5-6 – All students should critique each of their classmates’ work in the classroom. Directed critiques should be posted with “@[Student’s name] -” I will be available live online on day 5 during set hours that will be posted in the classroom for any students that wish to have homework discussions. No student can move forward with their work without critiques.
LOOKING FOR HIGH SCHOOL ART CREDITS? Graphic Design Visual Communications is a great way to earn art credits for high school. I will provide a written assessment of student’s performance in class that is based on class participation, timeliness of submissions, and overall work. Please contact me in advance.
